Godrej Professional is introducing a new hair color line—the new ‘Dimension-Ombreyage’ collection encourages self-expression, inclusivity, and acceptance with its new campaign. 

Godrej Professional is a leading professional hair color brand in India.

To amplify the message, Godrej Professional brings together people who struggled with the societal stereotypes for their individuality. This includes leading ladies from the Indian film industry such as actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul.

The initiative features inclusivity champions like Nitasha Biswas, a transgender model and TEDX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion and model Zander Lama. All of them were criticized either for their body size, skin colour, sexual orientation, and regional heritage.

Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products, says, “Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that.”

Senguttuvan continues, “As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair color segment. We want to be synonymous with inclusivity and confidence, oiur new campaign is a step in this direction.”

Godrej Professional says it aims to “blur the lines of beauty—and “create an acceptance for all.”

The ‘Dimension-Ombreyage collection’ features a multitude of tones and styles to create distinct looks for every mood, every style, and every identity.

The four new looks are: 

• Sandstone Ombreyage—Tara Sutaria and Aayushi Badheka wear this look, inspired from the earthy tones of nature with an infusion of cool and warm tones of blonde.


• Auburn Ombreyage—Modeled by Malavika Mohanan and Archana Akil Kumar, this hair look is a perfect blend of color and cut that brightens the skin tone. 


• Crimson Ombreyage—Amala Paul and Nitasha Biswas went for a bold look with red hair and were styled by Heena Dalvi, National Technical Head at Godrej Professional. Beautiful for all skin tones, the look includes deep red and violet tones.


• Pearl Square—Modeled by Huma Qureshi and Zander Lama, this is a creamy, pearl blonde that looks luxurious.

Sharing her views, actress Huma Qureshi said, “Everyone is deserving and has every right to feel beautiful, just the way they are. ‘Dimension’ campaign flaunts and celebrates every person’s individuality and style.”

Nitasha Biswas, a transgender model, adds, “Being a proud member of the LGBTQ community is never easy. Being an ally of this campaign is meaningful given the struggle with societal inclusivity. I flaunt and celebrate my crimson hair with love and kindness for all those who feel like outsiders.”

Supermodel Zander Lama comments, “Why only the stereotypical features remain mainstream?” A skinny, oriental guy from the mountains has succeeded in the fashion industry and has been shattering the preconceived barriers of beauty.”

Godrej Professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry.

The color range consists of 28 stunning hair colour shades, all specifically created for Indian hair.